Name: Robin Raney.

Age: My very proper Southern mother would never forgive me if I gave that information.

I am from: East St. Louis, Ill; Birmingham, Alabama (Roll Tide!), Philadelphia, Pennsylvania,  and Mansfield, Texas. Lubbock is my very favorite place to live.

Occupation: CEO of Goodwill Industries of Northwest Texas aka Head Shepardess of the flock.


How I ended up in this business: When my husband, Don, moved our family from the Metroplex, I left a 12-year career with Corporate Neiman Marcus. He began his first pastorate at Possum Kingdom Lake, and I began my nonprofit journey as the CEO of the Graham Chamber of Commerce. Don later accepted a pastorate in the Lubbock area and I became the CEO of the American Red Cross, South Plains Chapter. My next non-profit role was VP of Business Development with the Lubbock Chamber of Commerce.

As the parent of a special needs young adult, I became fascinated with Goodwill’s mission to “Create Job Opportunities for People with Barrier’s to Employment” and reached out to the chairman of the Goodwill Board of Directors to express interest in serving on the board. Instead, he wanted to discuss the open CEO position.

The one thing I enjoy most about my work: Serving at Goodwill has been the joy of my professional career. It is fabulous to work for an organization that helps people in our community go to work, gain valuable job skills and independence while learning how to be successful in their jobs.

At 23, my daughter had not experienced the self esteem that comes from earning a paycheck. She recently joined the Goodwill team, working four hours a week in our secure Document Destruction business. Goodwill is a preferred employer of individuals with disabilities and I could not be more grateful.

My business philosophy is: “No Girl Crap." We see our co-workers more than our families, so let’s enjoy working together.

What are your goals in your business? Simple -- Work with people and programs to help make my community a better place to live.

What Lubbockites might not know about Goodwill Industries of Northwest Texas? We are a local non-profit and operate under a local, volunteer board of directors. As a Lubbock Area United Way agency partner, our programs and financials are reviewed for quality best practices by United Way volunteers.

The best advice I’ve ever received: “What other people think of you is none of your business."

The person I most admire is: My daughter Katie who lives with autism and bipolar syndrome. While she does not always receive patience, friendship or respect from others, she is the most loving person I know who always sees the best in people.

My family: My husband Don Raney, daughter Katie (23), son Joseph (20) and my little Shi Tzu – Bear Bryant Roll Tide Raney!

If I could be anything, I’d be: Exercising my creative side in advertising or music therapy. Fortunately, Goodwill creates all of our own branding materials and my staff is very tolerant when I spontaneously burst into song.

I wish I knew how to: Play the harp. It is an elegant, expressive instrument.

If I could change one thing about Lubbock, it would be: More trees! I am only homesick for extended family and trees.